Cash Flow Vs. Business Strategy – Which Is More Important?

Do you need money or business strategy to start a business? 

Business StrategyThere is no denying that cash or cash flow is the lifeblood of every business, but do you really need cash to start a business? Or just a better business strategy? Well everybody at this point is probably saying, of course, you need cash to start a business are you crazy? 

Well, I’m here to tell you that you do not always need cash to start a business, sometimes all you need is a better business strategy. I am not saying that you can run your business for free, or that it will not take a lot of hard work to keep the business running, but sometimes having the right business strategy is more important than having a lot of cash. Let me tell you a little story explaining how this works.

Business Strategy Example

 At one time I had an opportunity to purchase coffee dispensing machines that would be a great investment and provide a great cash flow but I didn’t have the money to invest at that time. What I needed was a strategy that would allow me to get the machines without cash, here’s what I did:

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