10 reasons why this post will make you think about your article headlines more closely

10 reasons why this post will make you think about your article headlines more closely

think about your article headlines more closely Do you think that your article headlines have a major impact on how often your audience engages, reads, and shares your content?

Well according to Buzzsumo it is difficult to overstate the importance of headlines. They analyzed 100 million headlines found on social media, and the results were amazing.

Their research included:

  • Headline phrases that drive the most engagement on Facebook
  • The worst performing headline phrases on Facebook
  • The most effective phrases that start or end with headlines
  • Optimum number of words and characters to use in a headline
  • Most impactful numbers to use in headlines
  • Most engaging Twitter headline phrases
  • And differences between B2C and B2B headlines

Is there a formula to follow when writing headlines?

They did learn that there is not a magic formula to create a viral headline, but they did learn how to improve their content engagement. 

One amazing stat for creating a popular post was using the trigram or three-word phrase “will make you” in your headline resulted in twice as many engagements as the second most popular trigram “this is why” in your headline. 

The team also found that emotional headlines such as “make you cry” performed extremely well, but content writers have to be very careful when using these headline phrases as Facebook announced that it will demote “headlines that exaggerate the details of a story with sensational language” and which aims “to make the story seem like a bigger deal than it really is.”

“Where there is good there is also bad”

Buzzsumo also tested the worst performing headline phrases and found that at the top the list included phrases with the trigram “control of your”, “your own business” and “work for you” talked the list of worst performing headline phrases.

They also found that using the phrase like “x reasons why” and the number 10 in your headlines increased the average engagements by almost double over the next most popular phrase or number.

Do the industry experts agree with these finding?

Many marketers will argue that headlines should have as few as four words or less than 40 characters but according to Buzzsumo’s research, articles that had between 16 and 18 words and between 80 and 100 characters received the highest number of Facebook engagements on average. 

Twitter versus Facebook

Twitter results were slightly different than that of Facebook but the trigram “will make you” also performed well on that platform. The top headline phrase for Twitter was “this is what”, followed by “for first time”, and “things to know”. 

One key difference between Twitter and Facebook that was interesting is the lack of emotional phrases that topped the headlines on Twitter. 

You can find the full article here: http://buzzsumo.com/blog/most-shared-headlines-study/#worst

What about LinkedIn?

Buzzsumo’s research on B2B headlines was based on 10 million posts that were shared on LinkedIn, here is the article URL: buzzsumo.com/blog/write-engaging-b2b-headlines-analysis-10-million-articles-shared-LinkedIn/

The top headlines for B2B phrases were: “The future of”, “X ways to”, and “need to know”. 

Both of these articles are fantastic, I highly suggest reading them and testing them with your own research when writing articles on LinkedIn, Facebook, or Twitter.

In the headline that I used for this article I use the number 10, and the trigram “will make you” along with 15 words and 72 characters not including spaces. I am not a professional writer but I do look forward to testing these techniques on my future articles for social media, the psychology behind headlines is fascinating. 

As you can see article headlines are extremely important to your success when posting articles on social media. you can check out some of my other article headlines here at keithwick.net

Cheers,

Keith

Becoming A Millionaire – Mindset Required

The Skills Required

future millionaire onboardThere are very few excuses for not becoming a millionaire, it is simply learning the steps required that will take you in the direction of a millionaire’s mindset. Some people may have physical or mental elements that may prevent or at least make it harder to achieve the skill sets, but being from a poor family we’re only getting average grades in school is not valid excuse.

Remember money in a capitalist environment circulates, it never stays in one place and goes through the hands of thousands of people. The one who builds wealth are the ones that know what to do with that money when it’s in their hands, how can they grow it and retain it. Some of that money is going to find itself back in circulation because the wealthy person has used some of it to grow and attract more money in their direction. This is how capitalism works.

Millionaires all have a similar set of skills that they master, this is consistent no matter if it’s a male or female or what advantages or disadvantages they started out with in life.

In this article, we’re gonna talk about all these different skill sets that are required and then you have to make the decision if you’re going to act on them or just listen. Action is the key component here, you can be the best academic in the world where are you listen and retain the knowledge but if you don’t take action on it’s useless.

Continue reading “Becoming A Millionaire – Mindset Required”

The Evolution of the grocery store

grocery store

The Evolution of the grocery store

I remember going to the grocery store with my mom when I was a little boy, how times of changed. The evolution of the grocery store is just another example of how our economy is changing, and how important it is for people to realize that they have to learn new skills and evolve with the “new economy”.

How does all this relate to the “new economy”? Well, stick with me because although the grocery stores history may not be a super interesting topic to most people, it is a prime example of how the economy has changed in the past hundred years and what the future might look like.

Mid 1800’s

Grocery stores like pacific tea company or great Atlantic got their start in the mid-1800s along with many other small regional grocery stores. These grocery stores were very small and tended to focus on one aspect of food retail such as “dry grocery” items, where they would sell canned goods or other nonperishable items. Produce vendors and butchers were completely separate stores, but most of the stores tended to cluster together for the customer’s convenience.

Early 1900’s

grocery storePiggly Wiggly stores of Memphis were arguably the first self-service shopping in America. This was the first time in American history where the customer could actually walk into the store, take a product off-the-shelf and then go to the counter and pay.

The self-service tile store was quickly followed up by the chain store explosion that happened in the early 1920s. Small regional change such as Kroger or national tea, started to rapidly expand their service area, some such as A&P even on national scale, operating over 10,000 stores across the United States by the end of the 20s. Most of the stores still did not offer butchers or produce departments and some still offered delivery services and charge accounts, but times were changing fast and most had abandoned these practices.

Continue reading “The Evolution of the grocery store”